Nina Pütz is a highly accomplished business leader with over 20 years of experience in e-commerce, retail, and payments. Since March 1, 2025, she has served as Senior Vice President (SVP) / CEO of parfumdreams & Niche Beauty, the digital premium beauty subsidiaries of the DOUGLAS Group. In this role, she is responsible for the strategic and operational development of both brands as part of the company’s omnichannel strategy.
Previously, she was CEO of Ratepay GmbH, a provider of payment solutions for e-commerce, and Managing Director of the online shopping club brands4friends. Before that, she held various leadership positions at eBay over many years, including roles in General Management, Business Development, and Category Management.
Nina Pütz combines entrepreneurial vision with strong operational excellence. She has extensive experience in transformation processes, M&A, private equity, and building high-performing teams — in both start-up and corporate environments. She began her career in brick-and-mortar retail at Peek & Cloppenburg, giving her deep insight into omnichannel business models.
In addition to her operational roles, she serves on several supervisory and advisory boards, including momox SE, expondo Group, L&T, and the International Rescue Committee (IRC). She is a LinkedIn Top Voice, a sought-after speaker at industry conferences, and co-author of the book “Die Macherinnen – So geht Unternehmen!” (The Female Makers – How Business Works!).
Scaling tech is easy. Scaling people is hard. Real talk on the decisions, culture, and leadership moves that make or break scale-ups - told through lessons from fintech to beauty retail.
