Sasha Mordehai spearheads the AI transformation of Axel Springer’s Media Impact, leading initiatives to integrate agentic AI into end-to-end advertising workflows.
With a background in organizational development, he ensures AI adoption creates business value and is not only technological but also cultural and strategic.
As a member of Axel Springer’s Future Council, he contributes to the company’s long-term vision of becoming an AI-first enterprise. Sasha emphasizes that structural adaptation matters more than technological novelty - yet it is novelty that compels organizations to reinvent how they work, create value, and grow.
In AI transformation, the toughest calls aren’t about models or stacks. They’re about people, structure, and execution. We’ll explore where leaders double down, where they let go, and how they build an advantage before the playbook exists.
